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MIA’s 2025

BROADCAST
EVENT

Celebrating Belgium’s music scene

Belgian music, one room, plenty of personality.

For the second year running, we developed the visual concept and branding for the MIA’s, connecting the live stage with the television production.

The MIA’s bring artists, the industry and the public together to celebrate homegrown talent. Working with VRT and Painting with Light (PWL), we built a visual world for both the people in the room and everyone watching at home. The task was to give the awards their own character and make that character work within the show, the stage and the broadcast.

MIA’s stage screens showing award nominees and artist portraits.
Red and purple visual content across the MIA’s 2025 stage.
Audience facing the MIA’s stage during the live awards show.
3D stage model used to preview the MIA’s screen graphics and camera view.
MIA’s stage visualisation with blue arches and typography along the runway.

The process

Good stage content starts with understanding the stage. We worked with a 3D model to see how the animation would sit across the screens and how the different surfaces would work together. That gave us a shared starting point for making creative decisions with the production team.

Then there is the view through the camera. A composition that fills a venue can read quite differently on television. We considered those camera views as we developed the animation, keeping both the room and the broadcast in mind. It is the kind of detail that shapes the work long before the show goes live.

Blue illuminated stage arches and screens at the MIA’s.

A returning collaboration still deserves a fresh idea. For 2025, we started with a new concept and worked it through the graphic shapes, typography and artist imagery. Those elements gave us a visual language that could connect the different moments of the awards without taking the spotlight away from the music.

From early design frames to stage previews, we kept bringing the identity back to the setting it was made for. The result is a look that belongs to the MIA’s and works as part of the production around it. For us, that connection between design, motion and the people making the show is where the project comes together.

MIA’s design frame combining blue pillars, yellow circles and bold typography.
MIA’s design frame with artist portraits and Music Industry Awards lettering.
Yellow circular graphic from the MIA’s 2025 identity.
Yellow circular graphic from the MIA’s 2025 identity.
Purple variation of the MIA’s graphic identity with artist portraits.
Pommelien Thijs portrait within a yellow, black and white MIA’s graphic frame.
Horizontal MIA’s graphic strip with artist portraits and bold lettering.
  • Wide view of the MIA’s stage and venue during production.

  • MIA’s stage and screen graphics viewed from the production desk.

  • Multi-screen broadcast monitor showing camera feeds from the MIA’s.

  • Production monitors and stage screens at the Music Industry Awards.

  • Television camera facing the illuminated MIA’s stage.

  • Audience under purple lighting at the MIA’s awards show.

  • Production crew filming the MIA’s stage and screens.

  • Presenter in front of the Music Industry Awards stage graphics.

Quick facts

  • Edition: 2025

  • Scope: visual concept, branding and motion content for stage and television

  • Huge appreciation to PWL, VRT, and the incredible team for their collaboration.

  • All content embedded remains the property of its respective owners. Whojo does not claim ownership over any third-party content shown above.

Project details

Whojo: concept, branding and motion content. Collaborators: VRT and Painting with Light (PWL). Edition: 2025. Explore our broadcast motion design and event visual services for a similar production. Broadcast motion design · Event visuals · De Droomfabriek 2025 title sequence

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