Telenet Onstage
Designing a brand in motion
From backstage to Onstage.
For once, the people behind Telenet were the ones taking centre stage. Sylvester asked us to build an event identity that could join the celebration everywhere, from printed details to the live stage.
We started with the people the party was for. Telenet Onstage brought employees together, and the identity needed energy and personality, with room to include the different parts of the organisation. From the first concept to the logo, graphic materials and motion content, we developed one visual language that could travel through the whole event.
Bold type, graphic patterns and a few familiar winks. We worked references to Telenet’s departments and brands into the identity, giving people across the organisation details they could recognise. It made the event feel specific to the people in the room.
An event identity has plenty of places to go. Wristbands, posters, a branded vehicle and stage screens each ask something different of the design. We developed the elements to work across those formats, keeping the same character as the identity moved from a small printed detail to the live stage.
The identity was made to move. We brought the logo, typography and graphic elements into animated sequences for the live setting, carrying the same character from the printed materials onto the screens.
Working closely with Sylvester, we refined the content around the event’s live experiences and rhythm. That collaboration kept the branding and screen content connected as the production came together. One celebration, with a visual identity that could join in wherever it was needed.
Quick facts
Event and motion branding for Telenet’s annual employee party
Infused the design with winks to all departments and brands
Collaborated closely with Sylvester to ensure that every frame sparkles.
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Project details
Whojo: event identity and motion branding. Event partner: Sylvester. Brand: Telenet. Explore our motion branding and event visual services to see how a similar approach could work for your production. Motion branding · Event visuals · MIA’s 2025 stage and broadcast visuals
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