TV ident / Hybrid / 2D / 3D
Ketnet
An Animated Adventure
Thrilled to be part of Ketnet's rebranding, we channelled the boundless creativity of young minds into a daydream-inspired animation.
(From doodles to daydreams)
Our piece brings a notebook doodle to life, sending her on an adventure across three distinct worlds. This ident, now a daily TV feature, exemplifies the collaborative effort of our team and our proficiency in 2D, 3D, and hybrid animation techniques.
Our visual style shifts to reflect the environment our character explores, yet we maintain a base of simple and abstract shapes to construct her form. Attention to small details breathes personality into our character while preserving the original doodle style from her notebook origins.
In the accompanying video, you can witness this nuance in the careful addition of distinctive elements. Look for these subtleties: the cord of a headphone, a stylish cap, a charming hair bow, shoes, and a backpack. Each of these contributes to the character's unique identity.
(From Sketches to Screens:
A Nostalgic Journey)
During the initial stages of our process, ideas take shape through sketches. This phase is all about exploring various concepts and discerning what fits and what doesn't. With no concern for timing at this point, we lay down the foundational structure of the animation. For this project, this meant deciding on the diverse worlds our character would journey through.
Following the introductory doodle scene, we brought in an homage to the classic 8-BIT platform games that captured our hearts in the '80s and '90s, particularly drawing inspiration from the beloved Super Mario series. After all, who doesn't hold a soft spot for Mario?
The animatic in the Ketnet project made us realize the ambitious goal of showcasing three different worlds within a tight 12-second timeframe. Given that our client requested a 4-second logo display at the end, we found ourselves with just about 50 frames for each world. This was indeed an ambitious task.
