Online campaign / Explainer
Fod economie
Defend yourself like it’s the middle ages!
(A knight’s tale)
As a vast amount of Belgian SMEs were victims of cybercrimes during the past years, we helped raise awareness through animation to help the owners protect their business.
Our quest was to grab the attention of our audience without boring them to death with too technical jargon. We yearned to immerse our users in a thrilling narrative, and what could possibly be more exhilarating than the enthralling realm of knights and dragons?
We came up with a metaphor, likening the complexities of cybersecurity to the antiquated, yet no less valiant, security and defense strategies of the Middle Ages. By opting for such a vivid and imaginative approach, we enabled our users to effortlessly grasp the concept without delving into the depths of too technical explanations.
(Meet Geraldine and Florian)
At the very heart of this tale, you will find our main protagonists, Geraldine and Florian. Although they reside in a modern world, their lives bear striking resemblances to those of their distant ancestors from the Middle Ages.
Both characters serve to reinforce the metaphor, showcasing the parallels between their respective struggles. As the modern character grapples with sophisticated technological challenges, their medieval counterpart likely faced a more archaic, yet strikingly similar, issue.
Each character was meticulously crafted and fully rigged, ensuring we had absolute control over their every movement, bringing them to life on your screen.
(Feel like a part of history)
However, dividing events into pieces that don't follow each other chronologically, can further hinder a visitors understanding of an already complicated chapter in history.
By having these characters meet on the battlefield and mirroring their actions and feelings, we made sure that each story felt connected to the bigger picture.