Barco at ISE Barcelona
EXHIBITOR BOOTHS
2D
3D
Background
A story you can step into.
For Barco at ISE Barcelona, we brought choreography and animation together in a 360-degree room, developing content around the company’s past, present and future.
Barco’s screens, LED walls and projection provided the setting. We approached them as one space for animation, colour and movement, giving the different surfaces a shared narrative. The technology provided the canvas; Barco’s evolution gave us the thread.
Together with a choreographer from Kortrijk, we used motion capture to turn dance into 3D light streaks. The performer’s movement became a starting point for the animation, connecting a physical performance with the story of Barco’s evolution.
The studio images show that process before the light trails reached the screens. In the finished room, movement and colour carried the story around the audience. Bringing choreography, animation and the display environment into the same conversation is what gave the project its direction.
The challenge
There is plenty to look at on an exhibition floor. For this stand, the content needed a clear idea that would hold the experience together and give visitors something to follow. A sequence of attractive images alone would not tell Barco’s story.
We found a starting point in physical movement. Choreography could bring a human gesture into a room full of technology, then carry that gesture into the animation. It gave us a way to develop the display content and the story together, around the space in which people would experience them.
Special thanks
A heartfelt thank you to the Barco team for their trust and partnership, and to our Kortrijk-based choreographer for bringing Barco’s vision to life through the art of movement. This collaboration is a perfect example of technology and creativity dancing together in harmony.
Quick facts
Event: ISE Barcelona
Format: 360-degree immersive room
Technique: motion capture and 3D light trails
Project details
Brand: Barco. Event: ISE Barcelona. Whojo: immersive visual content, motion design and motion-capture-based animation. Discover our exhibition content and interactive experience services for related work. Exhibition & trade show content · Immersive & interactive experiences · beMatrix 2026 exhibition content
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