Red Bull: The Vinyl Frontier

Year: 2018
Client: Red Bull
Production: Whojo
Animation: Whojo
Category: Social Campaign

Being a vinylhead is not just about the number of records you own. Knowing how to clean your records and understanding how to best keep and preserve them is equally important. We were asked to make a number of social posts to stress the importance of good vinyl caretaking.

We started by playing around with some vinyl-related 3D assets and by creating some clean but trippy 2D geometric animations. Pulling these two assets together gave us the raw yet refined look we were going for, and it resulted in a coherent range of social media posts that activate and enlighten.

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